Welcome to the Grey Matter Content Hub - home to the latest news, events, case studies and posts.
8 - 9 October 2025 10:00 am - 4:00 pm GMT
Join us at the upcoming HERE Directions event in Frankfurt, Germany next month. Explore the latest advancements in location technology.
Last mile is where costs spike and complexity peaks. Discover how HERE Professional Services turns chaos into measurable wins.
It’s the final leg of your journey, but often the hardest to get right. From traffic congestion to customer expectations, the last mile delivery is where precision meets pressure – and that’s where location intelligence makes all the difference.
We've partnered with OnTerra Systems to deliver agile, cost-effective Bing Maps migration services and expert support for businesses transitioning to Azure Maps.
Step-by-step: setting up HERE usage alerts A new feature has landed in your HERE Platform realm, usage alerts. It’s designed to help you track service consumption, avoid unexpected costs, and make smarter decisions. When you now log in, you’ll see...
24 - 28 August 2025 9:00 am - 5:00 pm EST
Join Grey Matter and TomTom at ITS World Congress 2025 in Atlanta to explore real-world mapping solutions that empower the future of mobility.
When 280,000 fans descended on Royal Portrush for the British Open, traffic disruption wasn’t just likely, it was inevitable. But with the right data infrastructure in place, chaos became a controlled flow.
Migrating from Bing Maps? Watch our Azure Maps webinar series on YouTube and get expert help from Grey Matter.
Experiencing a Bing Maps API error? Learn why Microsoft disabled Basic Keys, what it means for your app, and how to upgrade to a supported Bing Maps license.
Thu 12 June 2025 10:00 am - 4:00 pm BST
Join us at the upcoming HERE Partner Day event in London. Explore the latest advancements in location technology alongside industry leaders.
The event was a fantastic opportunity to connect with the HERE team, share insights, and explore new ways to drive innovation together.
Looking to optimise your logistics with AI and real-time data? Tune in to our latest episode of our new podcast, Grey Matter Talks Tech. In this episode, our mapping expert Sam Avery and Microsoft Maps Sr. Program Manager Clemens Schotte,...
Thu 10 April 2025 10:00 am - 4:00 pm GMT
Optimise your Azure Maps usage with these cost-saving tips. We've got the tools to to help manage your Azure Maps costs efficiently.
Explore how HERE’s Professional Services can transform your location data and accelerate your app development cycle.
Learn how to estimate and manage your Azure consumption from Bing Maps to Azure Maps using the pricing calculator.
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