From maps to meaning: unlocking location intelligence with Microsoft

In this bonus episode of Grey Matter Talks Tech, host Gill Drummond, our Bing Maps Partner Manager, sits down with Johannes Kebeck, Group Program Manager at Microsoft. They explore how location intelligence with Microsoft is evolving and why it's becoming a core part of modern data strategy. 

Get insights on maximising location data and Maps in Fabric

The conversation traces the journey from Bing Maps to Azure Maps. We unpack what’s driving the transition and what you need to consider as you migrate. Johannes shares insight into how Azure Maps is not just a replacement, but a more powerful, cloud-native platform that enables deeper integration across applications, data services, and the wider Azure ecosystem. 

Looking beyond migration, the discussion turns to the bigger opportunity - how you can use location data to unlock richer insight, improve decision-making, and respond faster to real-world conditions. 

The episode also explores the role of Maps in Microsoft Fabric and how embedding mapping directly into data and analytics workflows is changing the way you can use and understand location data. Microsoft Fabric enables organisations to combine geospatial data with operational, business and real-time intelligence datasets, helping teams uncover trends, identify patterns and make faster decisions.

Discover more about location intelligence with Microsoft - listen to our podcast

Grey Matter Talks Talk is your go-to podcast for all the latest tech insights. Our episode covers dev tools, mapping, cloud technologies, AI and cyber security.

Hear from the mapping experts. Tune in to the bonus episode now via your preferred podcast platform: