Enhancing Customer Experience through Supply Chain Optimisation
Blog|by Gabrielle Alvear|15 June 2023
Gone are the days of simple supply chain logistics. Even small businesses that manufacture relatively straightforward products now face the challenge of working with multiple suppliers located thousands of miles apart. Managing and improving such complex supply chains manually is a daunting task. Fortunately, the Bing Maps API offers a solution.
Leveraging CRM Data for the Supply Chain
The Bing Maps API provides more than just high-resolution mapping and route optimization - it also supports customer relationship management (CRM) data. By visualizing this CRM data with the Bing Maps API, businesses can accurately map consumer behavior and see their entire supply chain, including routes with frequent delays and other inefficiencies.
For example, imagine a B2B business that wants to expand by serving a larger customer base in their current area. However, repeated delays from a supplier are slowing deliveries to end customers, causing financial losses and hindering expansion. Improving the supply chain starts with better data management. By keeping track of their delivery agents’ departure and arrival times, as well as the routes taken, the company can identify areas for improvement.
With Bing Maps API's integration with Power BI and the Office suite, logistics data can be seamlessly transferred and mapped, with the agents’ routes overlaid. When the vulnerabilities have been identified, routes and departure times can be optimized.
Visualising Supply Chains
Visualising data for supply chains and consumer trends often requires dynamic visualisations like heat maps. With the Bing Maps V8 Web Control, which includes interactive pushpins, infoboxes, and a heat map module, creating a heat map to improve supply chain logistics is quick and easy.
The code sample below demonstrates the customisation options available for heat maps. Colors, gradients, intensity, and heat map radius can be adjusted to align with internal brand guidelines and enhance usability. While the sample generates random hotspots, actual logistics data in GeoJson format can be imported to map the supply chain.
<!DOCTYPE html>
<html>
<head>
<title></title>
<meta charset="utf-8" />
<script type='text/javascript'>
function GetMap() {
var map = new Microsoft.Maps.Map('#myMap', {
credentials: ‘Your Bing Maps Key’,
mapTypeId: Microsoft.Maps.MapTypeId.aerial,
center: new Microsoft.Maps.Location(39.5, -98.4),
zoom: 4
});
//Generate a 50,000 random locations that are within the bounds of the map view.
var locs = Microsoft.Maps.TestDataGenerator.getLocations(1000, map.getBounds());
//Load the HeatMap module.
Microsoft.Maps.loadModule('Microsoft.Maps.HeatMap', function () {
var heatmap = new Microsoft.Maps.HeatMapLayer(locs, {
intensity: 0.65,
radius: 100000,
unit: 'meters',
colorGradient: {
'0': 'Black',
'0.4': 'Purple',
'0.6': 'Red',
'0.8': 'Yellow',
'1': 'White'
}
});
map.layers.insert(heatmap);
});
}
</script>
<script type='text/javascript' src='http://www.bing.com/api/maps/mapcontrol?callback=GetMap' async defer></script>
</head>
<body>
<div id="myMap" style="position:relative;width:600px;height:400px;"></div>
</body>
</html> For more information and an interactive heat map code sample, visit the Bing Maps API portal.
Asset Management
Improving inefficient supply chains requires real-time asset management in addition to planning. The Fleet Tracker API is an excellent starting point, particularly for small to medium-sized fleets.
Without a fleet management solution, managers send out agents to deliver or retrieve materials at set times without the ability to track their whereabouts during the journey. Agents may encounter road closures or choose congested routes, resulting in increased logistics costs and potential delays.
The Fleet Tracker API offers features such as geofencing and trip detection to generate alerts when a vehicle enters or leaves a designated zone. This improves accountability and enhances the customer experience by providing more accurate delivery time estimates.
Businesses without an existing supply chain or logistics app can build an optimized one from scratch using the Multi-Itinerary Optimization API. This API helps identify the best agents for delivering to specific depots based on their starting locations and shift schedules. Its scalability allows support for up to 200 agents simultaneously.
An improved supply chain naturally leads to a better customer experience. By integrating a CRM database with the Bing Maps API, businesses can inform customers precisely when they can expect their deliveries and fine-tune agent tracking and routing to reduce delivery times.
Get Started Today
Effective supply chain logistics rely on business intelligence. Enhance yours with a mapping API that understands your unique logistical needs and adapts to meet them. Creating a basic Bing Maps API key is free and takes just minutes. Get your key today.
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About Bing Maps
Microsoft Bing Maps is the enterprise mapping platform for developers who want to build accurate and dynamic web or mobile geolocation services and solutions. From powerful logistics APIs to business intelligence and spatial data services, the feature set is developer-focused so you can get started straight away with minimal code.
Grey Matter is a global distributor of Bing Maps. Our specialist Bing Maps team can discuss your specific use case and help get you set up with the correct key and licensing.
This post was inspired by the great content available at the Microsoft Bing Blogs.
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