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Case Study

Email Signature Management

Grey Matter delivers dynamic email signatures across to Bridges Fund Management Ltd

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Bridges Fund Management Ltd (Bridges) specialises in investments that help to build a more inclusive and sustainable economy. Launched in 2002, it was the first fund manager in the UK to focus on achieving positive social or environmental impact alongside market-rate financial returns. Since then, it has raised over £1bn for investments of this type across its platform of fund strategies.

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Objective

Bridges were looking for a way to apply dynamic email signatures to Outlook emails sent from all devices, so it could tailor its communications to the different audiences (and in some cases reflect the different brands) associated with different strategies across the group.

Solution

Bridges have worked with Grey Matter as a licensing partner for more than 10 years. It was a chance conversation about what application Grey Matter was using for their new email signatures and branding that led to the project starting.

Our services team walked through and demonstrated how  we  used and deployed  CodeTwo  internally. Bridges  then went back to consider the best way of deploying for its business.

Over £250,000 of savings per year were identified from the cost analysis assessments. Over £50,000 was from dormant resources and the rest related to commitment-based licenses and reservations.

The biggest challenge was agreeing the ‘look and feel’ for the various strategies, and then deciding what data should be included in the signatures (both internally and externally).

Outcomes

The deployment of the CodeTwo and the simple way in which it is licensed has dramatically changed the quality and consistency of Bridges’ signatures across the group. They have also recommended this software (and Grey Matter as a deployment partner) to two other companies, who have had a similarly high-quality experience of both the software and Grey Matter as a service partner.

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Grey Matter has smart people who make it their business to understand ‘the problem’ and who are then focused on delivering the right solution in a timely and cost-effective manner. 

The service was exemplary at all times – it’s refreshing to have a partner who operates and behaves as though they are a part of your organisation rather than just a supplier. It is this approach that has allowed us to recommend their services to others.

Mark Wilson – Bridges Fund Management Ltd

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