Bing Maps Location Recognition API now available
News|20 June 2018
Microsoft has announced the new Bing Maps Location Recognition API has now moved from preview to Generally Available. The Bing Maps Location Recognition API is a high-powered reverse geocoding service that provides users with more context about what is nearby. The API helps answer questions such as:
- What are the businesses and points of interest near a real estate property that I am interested in buying?
- What is the address associated with a given lat/long?
- Is it a private residence?
- What neighbourhood am I in?
Given a location (lat/long) the Bing Maps Location Recognition API returns a list of entities at the location. The different components of the API response provide a comprehensive description of the location, consisting of:
- Business entities situated at the location – a wide variety of entity types are supported for example, restaurants, hotels, parks, gym, shopping malls and more
- Natural entities at the location such as beaches, island, lakes and 9 other types
- Reverse geocoded address of the input location, with neighborhood and street intersection information where available
- Type of property – residential, commercial – situated at the location
Try the Location Recognition API using your Bing Maps API key.
Contact our mapping specialists to discuss your use case and a licensing consultation: +44 (0)1364 655 133 or email: [email protected]
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Related News
Gridlock to game plan: How HERE traffic data keeps major events moving
When 280,000 fans descended on Royal Portrush for the British Open, traffic disruption wasn’t just likely, it was inevitable. But with the right data infrastructure in place, chaos became a controlled flow.
Your Bing Maps Migration Made Easy: Watch Our Azure Maps Webinar Series on YouTube
Migrating from Bing Maps? Watch our Azure Maps webinar series on YouTube and get expert help from Grey Matter.
UK Microsoft Office SharePoint Server vulnerability found – remediate now
Are you using SharePoint on-premises? Microsoft has released a security notice regarding a on-premises SharePoint server vulnerability, cve-2025-52770. The NCSC has said that this vulnerability allows an attacker to remotely execute arbitrary code via the deserialisation of untrusted data. A...
Acronis announced as Tech Summit sponsor
We’re delighted to announce that Acronis is sponsoring our Tech Summit event on 24 September 2025 at Prospero House in Central London. About Acronis – Tech Summit sponsor Acronis is a global leader in cyber protection, offering integrated backup, disaster...