HERE Directions 2025

Where location meets momentum: HERE Directions 2025 is your launchpad for smart mobility, logistics and tech.

HERE Directions is the flagship event for location technology and this year, it’s all about what’s next.

Join us in Frankfurt for two days of insight, innovation, and industry connection. Whether you're building smarter mobility solutions, optimising logistics, or developing location-aware applications, HERE Directions is where ideas become action.

You’ll hear from HERE experts, partners, and customers who are pushing boundaries with location data  and see how it’s driving real-world impact across automotive, transport, and tech.

Why you can't miss this year's event

• Momenta on the myth of the mapless automated vehicle
  Get clarity on the hype. Momenta will unpack why “mapless” automation isn’t the future — and how safety-critical data and layered maps are essential for protecting drivers and vehicles.
• Hapag Lloyd and Sensos on the role of AI in asset tracking
  See how global leaders are using AI to transform predictive ETAs and tackle complex logistics challenges — from container tracking to supply chain optimisation.
• AWS technology takes the stage with a live demo of SceneXtract
  Be inspired by a live showcase of SceneXtract — a powerful tool built by HERE, AWS, and Antemotion that converts real-world environments into simulation-ready scenes.

Agenda Day 1 (08/10/25)

• 12:00 – 13:00: Registration, networking, demos and exhibition viewing
• 13:00 – 13:20: Welcome and opening remarks
• 13:20 – 13:40: Keynote by the Chief Customer Officer Jason Jameson HERE Technologies
• 13:40 – 14:10: HERE Product keynote
• 14:10 – 14:30: Mapping the road to SDVs: a new industry framework
• 14:30 – 14:50: How LINK Transport powers just-in-time logistics with HERE WeGo Pro
• 14:50 – 15:20: Coffee break, networking and demos
• 15:20 – 15:40: Fireside chat: Inside the cockpit – what drivers want around the world
• 15:40 – 16:10: Panel: The hidden cost of bad data and how to fix it
• 16:10 – 16:40: Panel: AI on the move – smarter asset tracking in logistics
• 16:40 – 17:00: Why even ‘mapless’ cars still need maps
• 17:00 – 17:30: Simulating reality: accelerating ADAS with SceneXtract – live demo
• 17:30 – 17:40: Closing remarks day 1
• 17:40 – 19:00: Networking reception

Guest Speakers

• Maitê Alves Bezerra – Senior Principal Analyst, Wards Intelligence
• Pawel Mazek – Digital Transformation Senior Manager, LINK
• Han Bing – Vice President, BYD Automotive New Technology Research Institute
• Aviv Castro – CEO and Co-Founder, Sensos
• Karsten Schmidt – Director Live Position and Track and Trace, Hapag Lloyd
• Dr Rao Qing – Global Chief Solution Architect, Momenta
• Olivier Sutter – Senior Specialist Solution Architect, AWS
• Matteo Ragni – Scientific Director, AnteMotion

Agenda Day 2 (09/10/25)

• 08:30 – 10:00: Registration, networking, demos and exhibition viewing
• 10:00 – 10:10: Day 2 opening remarks
• 10:10 – 10:30: HERE and AWS SDV Accelerator
• 10:30 – 10:50: Fireside chat: Smart navigation meets smart revenue – expanding EV ecosystems in new markets
• 10:50 – 11:20: Coffee break, networking and demos
• 11:20 – 11:40: Panel: Connected commercial vehicles – safety meets efficiency
• 11:40 – 12:10: Panel: Smarter last-mile delivery starts here
• 12:10 – 13:10: Lunch break
• 13:10 – 13:30: Journey into the software-defined vehicle future
• 13:30 – 13:50: The future of fleet management
• 13:50 – 14:10: Mapping the future of autonomous mobility
• 14:10 – 14:40: Coffee break, networking and demos
• 14:40 – 15:10: Panel: Insuring the future – EVs, AVs, and sensor-driven risk
• 15:10 – 15:30: Bringing premium experiences to the mass market
• 15:30 – 15:50: Cloud AI for supply chains by AWS
• 15:50 – 16:00: Closing remarks day 2

Guest Speakers

• Ahmet Duran – Head of Trumore Digital Experience Platform
• Michael Solarski – Director IT, DKV Mobility

Don't miss this opportunity to gain valuable insights and network with professionals at the forefront of location technology.

Speak with your account manager for more details and to register.