Event Re-Cap | HERE Partner Day Frankfurt
News|by Gabrielle Alvear|18 April 2025
Showcasing Success and Innovation
FRANKFURT, GERMANY, 10 April 2025
This month, we had the pleasure of attending the HERE Technologies Partner Day in Frankfurt. The event was a fantastic opportunity to connect with the HERE team, share insights, and explore new ways to drive innovation together.

The day was filled with many great conversations and fresh perspectives on HERE’s latest location offerings such as HERE WeGo Pro and HERE Professional Services. The agenda was packed with many engaging sessions including one of our favourites from the event, Learning from Amazon: How Data & AI build a Sustainable Supply Chain.
Event re-cap:
- We heard from top industry leaders and experts on the future of location technology
- Insightful discussions on HERE's latest offerings, including the new HERE WeGo Pro release, AI Assistant, HERE Content, HLS, Professional Services, and technical support
- We experienced the latest innovations in dynamic route optimisation, vehicle location insights, and advanced fleet solutions through interactive demos
- The event provided ample opportunities to connect with peers, industry leaders, and HERE Technologies experts

The partner roundtable provided a collaborative environment where we were able to share ideas and learn from each other’s insights in our respective businesses. The discussions lead to a productive feedback session where we identified how we can all support one another more strategically.
One of the highlights of the day was being featured as a successful case study in their Partner Program. Our strategic utilisation of Marketing Development Funds (MDF) to drive growth in the UK/EMEA and North American markets was showcased by Vice President of Global Partners at HERE Technologies, John Rameri. It was great to reflect on the impact of our partnership with HERE and keep the momentum going, after being awarded HERE Distributor of the Year last November.
The event not only reinforced the strengths of our partnership but has also inspired us to continue pushing the boundaries of innovation in the location technology space and bring you the best-in-class solutions and services to help you build amazing geospatial applications.
Thank you to the HERE Technologies team for putting on a great event and looking forward to the next HERE Partner Day in London. See you there.
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Author
Gabrielle Alvear
Vendor Marketing Manager at Grey Matter
A Vendor Marketing Manager in our team for over three years, specialising in mapping and geospatial technologies, Gabbie has a keen eye for detail and passion for emerging technologies.
Related News
Developer stories: IP Integration – development workflows, security and growth
In this episode of our Developer Stories season on Grey Matter Talks Tech, Sam Barnes sits down with Mark Rossell from IP Integration (IPI). They explore the software IPI has built, the tools they rely on day to day, and...
Developer stories: KM Software Systems Limited – Delphi, AI and developer recruitment
In this episode of our podcast, Grey Matter Talks Tech, our Embarcadero expert Robin Ashby sits down with Eduardo Andrade, Managing Director of KM Software Systems Limited (KMSS). They dive into his long-standing career in software development and the journey...
How to create an Azure Maps account
Learn how to create an Azure Maps account, retrieve authentication keys, and plan for secure, scalable Azure Maps usage from day one.
Introducing Kai for RAD Studio – Embarcadero’s agentic AI platform
AI has already transformed how developers write code – but what if it could do more than just assist? What if it could collaborate? That’s the thinking behind Kai, Embarcadero’s new agentic AI platform for Delphi, C++Builder and RAD Studio...