Event Re-Cap | HERE Partner Day Frankfurt
News|by Gabrielle Alvear|18 April 2025
Showcasing Success and Innovation
FRANKFURT, GERMANY, 10 April 2025
This month, we had the pleasure of attending the HERE Technologies Partner Day in Frankfurt. The event was a fantastic opportunity to connect with the HERE team, share insights, and explore new ways to drive innovation together.

The day was filled with many great conversations and fresh perspectives on HERE’s latest location offerings such as HERE WeGo Pro and HERE Professional Services. The agenda was packed with many engaging sessions including one of our favourites from the event, Learning from Amazon: How Data & AI build a Sustainable Supply Chain.
Event re-cap:
- We heard from top industry leaders and experts on the future of location technology
- Insightful discussions on HERE's latest offerings, including the new HERE WeGo Pro release, AI Assistant, HERE Content, HLS, Professional Services, and technical support
- We experienced the latest innovations in dynamic route optimisation, vehicle location insights, and advanced fleet solutions through interactive demos
- The event provided ample opportunities to connect with peers, industry leaders, and HERE Technologies experts

The partner roundtable provided a collaborative environment where we were able to share ideas and learn from each other’s insights in our respective businesses. The discussions lead to a productive feedback session where we identified how we can all support one another more strategically.
One of the highlights of the day was being featured as a successful case study in their Partner Program. Our strategic utilisation of Marketing Development Funds (MDF) to drive growth in the UK/EMEA and North American markets was showcased by Vice President of Global Partners at HERE Technologies, John Rameri. It was great to reflect on the impact of our partnership with HERE and keep the momentum going, after being awarded HERE Distributor of the Year last November.
The event not only reinforced the strengths of our partnership but has also inspired us to continue pushing the boundaries of innovation in the location technology space and bring you the best-in-class solutions and services to help you build amazing geospatial applications.
Thank you to the HERE Technologies team for putting on a great event and looking forward to the next HERE Partner Day in London. See you there.
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Author
Gabrielle Alvear
Vendor Marketing Manager at Grey Matter
A Vendor Marketing Manager in our team for over three years, specialising in mapping and geospatial technologies, Gabbie has a keen eye for detail and passion for emerging technologies.
Related News
Grey Matter Tech Summit 2026
Wed 23 September 2026 9:00 am - 5:00 pm GMT
Grey Matter Tech Summit is back for 2026. Your chance to learn about the latest in tech and connect with the experts. What is Tech Summit and why should you attend? It’s our full-day community event designed to inspire businesses...
New designation unlocked: Microsoft Support Services
We’re excited to share that we’ve been awarded the Microsoft Support Services Designation, reserved for partners with a proven track record of delivering excellent customer outcomes through advanced technical support. This achievement recognises our ability to deliver expert-led, high-quality services on behalf of Microsoft. With this designation, we’ve got the accreditation...
Microsoft 365 Copilot for Security explained
In this episode of Grey Matter Talks Tech, host (and cyber security expert) Scott Harrison is joined by Microsoft 365 Solutions Specialist Olaitan Almaroof to explore the security features and business benefits of Microsoft 365 Copilot for Security. What the...
Copilot Chat vs Microsoft 365 Copilot
Microsoft’s ongoing Copilot business promotion gives businesses like yours the chance to bring AI into your everyday with up to 35% off. But did you know: Copilot Chat is already included in your Microsoft 365 business subscription. Copilot Chat is a great tool for brainstorming, researching and getting quick answers all in a standalone chat window. But...