The Best Backup Approach Your Business Should Implement
Blog|by Leanne Bevan|27 September 2024

The Importance of Backup
According to some reports highlighted in an Infosecurity Magazine article, nearly 50% of SMBs have reported that they lost data at some point between 2019 and 2023. The causes of the data loss included hardware theft or failure, cybercrime, data management errors, fire and flooding.
But businesses don’t just need backup for data loss. It is also required for compliance with data regulations and frameworks such as ISO 27001 and NIST 2.0. We’ve put together a separate blog about the 8 Key Cyber Security Frameworks you should be aware of and explain the criteria required to comply.
When it comes to backup and recovery you must aim to achieve specific recovery time objectives (RTOs), ensuring swift recovery for each application, whether in minutes or hours. The less time to recover, the less your business, employees and clients will be affected. You also need to define recovery point objectives (RPOs) to determine the acceptable data loss before recovery.
The 3-2-1-1-0 Approach
The 3-2-1-1-0 approach involves having three copies of data on two different types of media (for example, hard drives, cloud storage, and tapes) to reduce the chance of failure. You need one copy off-site (in a data centre, cloud, or tape) to protect against local disasters, and one offline (disconnected from the network) to protect against ransomware. You must also regularly test and verify your backups to ensure there are zero errors, and that they can be restored when needed. This robust strategy minimises errors during backup recoverability verification.
Furthermore, considering business continuity, we recognise that a single product may not always provide the ideal solution. Our licensing and cloud technical teams are here to assist you in ensuring your business can swiftly recover from any disruptions. Below are some examples of the brilliant backup and recovery partners we work with.
You can also consider getting backup as a service, such as our Microsoft 365 Managed Backup, so that you can focus on other important tasks and leave the backup to the experts, saving your business time and resources, but most importantly leaving you with peace of mind.
Our Backup Solutions
Ready to take the 3-2-1-1-0 approach?
Book a call with our security specialist by filling out the contact form below or using the Calendly link.
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Author
Leanne Bevan
Vendor Marketing Manager at Grey Matter
Leanne has been part of our team for over a decade, and has worked as a vendor marketing manager for a number of our key vendors. Now with a keen focus on cyber security as well as developer technologies, Leanne continues to manage marketing across several vendors, including Embarcadero, Acronis, ESET, and more.
Related News
AI security monitoring: how to see risk before it becomes an incident
AI is already changing how people work. It drafts content, summarises documents, supports developers, and, increasingly, acts on a user’s behalf. That speed creates value. It also creates a visibility gap. AI security monitoring closes that gap. It gives you...
AI security readiness: the Learn pillar – AI security awareness and simulated testing
AI is everywhere. But are you and your team equipped to spot AI threats effectively? AI is changing the way we work, innovate and communicate. But as its use grows, so does the need to understand the potential security risks...
Usage-based billing to become default for Copilot Business
Microsoft’s announced a new change to the pricing model for Copilot Business subscriptions designed to make it easier to access advanced AI capabilities without additional Azure billing setup. From 1 December 2026, usage-based billing will be default for all new...
Microsoft’s responsible AI vision: why transparency and governance matter more than ever
AI is moving from experimentation to everyday business use. The challenge is no longer whether you should adopt AI, but how you can do so safely, transparently and responsibly. That’s why Microsoft’s Responsible AI Transparency Report 2026 and newly proposed...


