We’ve partnered with Fifty Shades Greener
News|21 March 2025

We're excited to announce our partnership with Fifty Shades Greener, a respected sustainability educator, as part of our ongoing commitment to promote sustainability in our industry. This collaboration marks a significant milestone in our journey towards integrating sustainable practices into our business operations and decision-making processes.
The first step in our journey is the creation of our very first sustainability statement, which sets out our pathway towards a greener future.
Our path forward
Our partnership with Fifty Shades Greener will help us to implement several key actions to reduce our carbon footprint and promote sustainability:
Energy and Carbon Emissions Reduction: We’ll measure, manage, and monitor our energy needs, conduct energy audits, and develop a plan to reduce our carbon footprint.
Circular Economy and Resource Management: We’ll conduct lifecycle assessments of all sourced hardware, promote responsible e-waste management, and implement circular economy principles where possible.
Data Privacy, Cybersecurity, and Ethical AI: We’ll uphold data privacy, ensure robust cybersecurity frameworks, and align our AI use cases with regulatory requirements.
Diversity, Equity, and Inclusion: We’ll measure our current position in DEI, review and strengthen DEI policies, and leverage assistive technologies to create an inclusive digital environment.
Supply Chain Responsibility: We’ll engage in responsible sourcing, collaborate with vendors to uphold high ESG standards, and develop a supplier’s code of ethics.
Over the coming months, we’ll create a step-by-step action plan with key milestones. As much as we’d love to fast-forward to NetZero, we’ve heard there’s a small thing called Scope 3 emissions we need to conquer first.
Join us on the journey
This initiative isn’t a solo project, we’ll engage with all of our stakeholders to ensure we meet our environmental and social responsibilities while driving long-term business success.
Stay tuned for updates as we continue to progress and complete the different phases of our gap analysis and materiality assessment.
Together, we can make a lasting positive impact on our planet for our people.
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Related News
What is HERE GIS Data Suite? A Guide to Esri-Ready GIS Data
What is HERE GIS Data Suite? A guide to Esri-ready GIS data for ArcGIS Pro Reliable GIS analysis starts with the right data – but sourcing, cleaning, and preparing it often slows projects down. What is HERE GIS Data...
JetBrains AI has evolved – here’s what’s new
JetBrains has made some of its most significant AI announcements to date in 2026, reflecting a shift in how developers are working with AI. We’ve previously covered JetBrains’ AI innovations in our complete guide to the JetBrains AI ecosystem. But since then, there have been a number...
Location intelligence: powering real-time decisions at scale
How do you turn disconnected real-world signals into decisions? explore how location intelligence connects data, movement and context at scale.
Developer stories: Optiyol – Optimising logistics with AI and end-to-end visibility
In this episode of Grey Matter Talks Tech, Shaun Baker is joined by Optiyol Co-Founder Ozan Gosbazi to discuss how advanced optimisation technology is reshaping logistics. They explore the shift from manual route planning to intelligent, data-driven systems that balance...