Meet AIDA: KnowBe4’s approach to human risk management
Blog|by Leanne Bevan|9 April 2025
In today's digital landscape, the rise of AI-powered cyber attacks is a growing concern for many businesses like yours. Industry research reveals that over 95% of cyber security experts believe AI-generated content significantly complicates phishing detection.
This technological leap, when exploited by malicious actors, has birthed a new generation of highly convincing social engineering attacks that traditional, one-size-fits-all security awareness training (SAT) struggles to counter. It's therefore important for you to enhance your human risk management to stay protected.
Fighting AI with AI: Introducing KnowBe4 AIDA
To combat these sophisticated threats, some security tech organisations like KnowBe4 are leveraging AI against AI. Enter KnowBe4 AIDA — Artificial Intelligence Defence Agents. AIDA is a suite of AI-powered agents designed to elevate your approach to human risk management (HRM). By harnessing multiple AI technologies, AIDA delivers personalised, adaptive, and highly effective user training that truly transforms behaviour.
AIDA represents a comprehensive AI-native suite of agents that revolutionise organisational approaches to SAT. By utilising AI, AIDA provides hyper-personalised, efficient, and adaptive training that mitigates organisational risk and fosters lasting behavioural change.
Unlike traditional SAT products, KnowBe4 AIDA continuously learns and adapts to the unique needs of your organisation, ensuring maximum impact and return on investment (ROI) for your security awareness initiatives. For instance, AIDA can reduce the time required for your administrators to create training content from an average of seven days to mere seconds, significantly freeing up your security team's time.
Learn more about AIDA
KnowBe4's created a whitepaper that delves into how each of the first four AIDA agents can enhance your HRM strategy and explores practical use cases.
Stay ahead of the curve with KnowBe4 AIDA and transform your security awareness training into a dynamic, AI-driven defence mechanism. Fill out the form below to book a meeting about AIDA, security awareness training and other security solutions with our security expert.