Case Study

Azure Cost Analysis Assessment

Grey Matter identified massive savings on Azure for Guestline, as their new CSP


Guestline provides SaaS solutions to the hospitality industry. Their solutions enable hotel groups and independents of all sizes to achieve maximum occupancy at the most profitable rate. Based in the UK, they’re now growing revenues in 25 countries.

Sectors: Hospitality

Vendors: Microsoft

Products: Microsoft Azure



Guestline wanted to move to a new Microsoft Cloud Solution Provider (CSP) that delivered enhanced guidance, better project support and improved cost savings.


Our services team completed the transfer from Guestline’s old CSP to Grey Matter and then conducted an in-depth Azure health check and cost analysis assessment.

The team reviewed Guestline’s existing deployment plans alongside growth aspirations and were able to identify and recommend the most applicable and efficient Azure resources.

Over £250,000 of savings per year were identified from the cost analysis assessments. Over £50,000 was from dormant resources and the rest related to commitment-based licenses and reservations.

The team recommended leveraging Azure Hybrid Benefits for Windows and SQL environments, as well as rightsizing for Virtual Machines, containers and databases.

Guestline completed the original move to Azure to drive operational efficiencies and commercial gains. Not having to build and maintain their own infrastructure gave them better agility and improve their bottom line.

Guestline were so impressed with the Grey Matter service they extended their relationship by moving all their corporate IT licensing, such as Office 365 and Microsoft Dynamics, over to Grey Matter. They also moved licences for developer tools outside of the Microsoft eco-system such as Jetbrains to Grey Matter.


Partnering with Grey Matter as a CSP gave Guestline greater peace of mind and the ability to work more dynamically, provisioning resources for products as and when needed. The cost analysis assessment meant that overall we were able to reduce Guestline’s Azure expenditure by nearly 90%.

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Grey Matter has become a valued and true partner for Guestline. Working with them and their Cloud Know How experts has been a pleasure and we look forward to a long-term and beneficial relationship.

Simon Larkin – Project Manager, Guestline

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