Three powerful ways to integrate Azure Maps and why ISVs should care

The ISV Challenge

ISVs face pressure to deliver smarter, faster, location-aware solutions. In logistics, mobility, retail, and field services, geospatial intelligence is now a competitive edge. But integrating mapping technology can be complex, costly, and hard to scale. 

That’s where Azure Maps steps in. Built on Microsoft’s cloud, it’s designed for developers, ready to scale, and packed with features that solve real-world problems.  

The three integration methods and when to use them.

Azure Maps Web Control

Best for: Rich, interactive client-side experiences

If you’re building a web app and want users to interact with maps in real time, drawing routes, viewing traffic, toggling layers, this is your tool. The Web Control uses WebGL for high-performance rendering, supports 3D terrain, and integrates easily with frameworks like React and Angular. 

Pain points solved: 

• Slow rendering of large datasets? WebGL handles it. 
• Complex UI development? Built-in controls and drawing tools simplify the job. 
• Security concerns? Azure Maps supports Microsoft Entra ID for secure access.  

Azure Maps REST SDK 

Best for: Backend automation, scalable services, and data-driven apps 

The REST SDK wraps Azure’s powerful APIs, search, routing, rendering, and geolocation, into clean libraries for C#, Python, Java, and JavaScript. It’s ideal for server-side logic, batch processing, and integrating location intelligence into SaaS platforms. 

Pain points solved: 

• Manual API calls? SDKs abstract the complexity. 

• Multi-language support? Choose your stack: .NET, Python, Java, or JavaScript. 

• Scaling issues? Azure handles the load, with built-in performance and security.  

Third-party map controls 

Best for: Teams already using Leaflet, OpenLayers, Cesium, HERE, or TomTom 

Azure Maps integrates with popular third-party libraries via plugins, so you can keep your existing front end and still tap into Azure’s tile layers, geocoding, and routing. It’s flexible, developer-friendly, and lets you build on what you already know. 

Pain points solved: 

• Rewriting your UI? No need, just plug Azure Maps into your current stack. 

• Limited data sources? Azure Maps brings global coverage via TomTom, HERE, and OpenStreetMap. 

• Vendor lock-in? Azure’s open architecture gives you options.  

Why this matters for ISVs 

Azure Maps is more than a mapping tool; it’s a growth engine. It helps ISVs: 

• Accelerate development with SDKs and plugins 

• Reduce costs with scalable cloud infrastructure 

• Improve accuracy with multi-source data fusion 

• Enhance security with managed identities and Entra ID 

• Go to market faster with Microsoft’s ISV Success and co-sell programmes 

How we make migration seamless 

Switching mapping platforms shouldn’t slow you down. We’ve guided hundreds of migrations across industries, so we know what it takes to keep your projects moving and your business protected from disruption. 

Here’s how we help you unlock the full power of Azure Maps: 

• Audit your current stack: We’ll pinpoint which APIs, services, and data layers you rely on, then map them to Azure Maps equivalents – so you keep the features you need and gain new capabilities. 

• Plan your migration path: We’ll build a transition plan around your contract timelines and ensure you never miss a renewal or face downtime. 

• Build, test, and validate: Our specialists support you through every stage, updating applications, running performance tests, and ensuring compliance. 

• Go live and optimise: Deploy with confidence, knowing we’re on hand to help you unlock new value and optimise your solution as you grow. 

Why partner with us? 

We’re Microsoft’s sole global distributor for mapping, which means we unlock resources and support you won’t find anywhere else. Our mapping specialists offer: 

• Licensing and pricing guidance tailored to your needs 

• Technical migration support from certified experts 

• Custom solutions for ISVs, developers, and SMBs 

• Alignment with your agreement timelines with no missed deadlines, no unnecessary disruption 

• Access to exclusive Microsoft resources and dedicated Azure architects 

We’re here to help you design, deploy, and scale your mapping solution, so you can focus on building smarter, faster, and more competitive applications. 

Let’s build smarter, together 

We help ISVs harness the power of Azure Maps to solve real problems, from route optimisation to indoor navigation, from POI search to weather-aware logistics. If you’re ready to elevate your application, we’re ready to help. 

Talk to our mapping specialists today