Navigating the cloud marketplace: opportunities and insights
Podcast|by Leanne Bevan|4 April 2025

Grey Matter Talks Tech season 1 episode 4
Looking for the best route to market for your app?
Tune in to our latest podcast episode. We chat to one of our Microsoft specialists, Chris Chandler, about the growing impact of cloud marketplaces for ISVs and SaaS providers looking to improve their go-to-market strategy.
If this is something you're looking to do – be sure to have a listen.
What you will learn in this episode
- Why cloud marketplaces are gaining popularity
- The opportunities presented by hyperscalers
- The unique benefits of the Microsoft Cloud Marketplace
Discover how marketplaces’ flexibility and support can help you succeed.
Subscribe to hear future episodes on cloud, dev tools and security.
Related News
We’re now a Kiteworks reseller partner
We’re excited to announce that we’re now a Kiteworks reseller partner to help you improve your file sync and sharing experiences, as well as improve security best practices. “Having Kiteworks as a partner enables us to deliver secure, enterprise-grade Managed File Transfer, File Share and Collaboration, and...
Microsoft Agent 365 – AI agents tailored to your business
We’ve just launched our new four-part video series exploring Agent 365 and the rise of AI agents inside Microsoft Copilot. You’ll learn what AI agents are, why they matter, and how to start using them within the Microsoft ecosystem. Each episode focuses on real-world use cases,...
AI in software development: from simple coding to agentic engineering
Software development is undergoing a major change in the way developers work with and create code. AI in software development has moved beyond the novelty of “look what it can generate” and into something even more useful: agentic engineering. That shift doesn’t remove developers...
Microsoft 365 is getting a price update – here’s what’s changing
Microsoft has announced a global pricing update, coming into effect for new purchases and renewals from 1 July 2026. For many businesses, this means higher licence costs – but it also creates opportunities to review, optimise, and in some cases, reduce overall spend. Microsoft 365...