Adobe Releases Powerful New Innovations for Illustrator and Photoshop
News|by Gabrielle Alvear|15 August 2024

Last month, Adobe announced some groundbreaking innovations to its two flagship design applications, Adobe Illustrator and Adobe Photoshop. These enhancements empower creative professionals, streamline workflows, and provide greater control over design projects.
You can read the full article from Adobe over on their website, but we've highlighted a few key updates that may be of interest to you.
Adobe Illustrator: Where Visions Come to Life
- Generative Shape Fill (beta): Designers can now add intricate vectors to shapes effortlessly by entering text prompts directly in the Contextual Taskbar. Powered by the cutting-edge Firefly Vector Model (beta), this feature ensures speed, precision, and creativity.
- Dimension Tool, Mockup (beta), and other workflow enhancements accelerate productivity, freeing up time for designers to focus on their passion.
- From brand graphics to product packaging, Illustrator enables seamless creation across diverse design domains.
Adobe Photoshop: Elevating Creativity
- Selection Brush Tool: Intuitive features for selecting and compositing images, making complex edits a breeze.
- Adjustment Brush Tool: Streamlines repetitive tasks, allowing creators to iterate design concepts efficiently.
- Generate Image, fueled by Adobe Firefly Image 3 Model, opens new avenues for ideation and asset creation.
Ashley Still, Senior Vice President of Digital Media at Adobe, emphasizes that these innovations are seamlessly integrated into designers’ existing workflows, maximising productivity and creativity across ideation, design, and production.
Ready to elevate your creative journey?
If you’re ready to get started with Adobe or wish to consolidate your licensing with Grey Matter, get in touch with us by filling out the contact form below. A member of our team will be able to help you with quotes, trials, demos, product information and more.
Contact Grey Matter
If you have any questions or want some extra information, complete the form below and one of the team will be in touch ASAP. If you have a specific use case, please let us know and we'll help you find the right solution faster.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
Related News
Be more productive: Microsoft 365 + Copilot
Undoubtedly, your team will be using AI in one form or another, whether it be for research, drafting emails, putting together PowerPoints, or collating data in Excel. But unless you’ve got oversight of the AI they’re using, their tools may be ineffective at best or even putting...
New changes to Visual Studio benefits: What you need to know
Microsoft is replacing legacy Visual Studio partner benefits with Visual Studio Enterprise Lite – and it’s going to change how your team access credits, licences, and tooling. What’s changing with Visual Studio Lite? From the introduction of Visual Studio Lite on 13 February 2026, you’ll no...
Strengthen your Microsoft Defender strategy with Sophos MDR
Cyber attackers aren’t slowing down – and they’re certainly not getting less sophisticated. Even with strong protections like Microsoft Defender in place, today’s human‑led attacks continue to slip through automated defences. That’s why more organisations are choosing to strengthen Microsoft...
The complete guide to the JetBrains AI ecosystem
AI is no longer a nice-to-have for development teams. It’s reshaping how you write, test and maintain code every day. JetBrains is one of the vendors pushing that shift furthest – and doing it directly inside the tools you already trust. JetBrains has evolved far beyond their productivity helpers like...