Microsoft's mapping tool for developers
Microsoft Bing Maps allows you to build stand-out web and mobile geolocation services and solutions using feature-rich APIs. The feature set is developer-focused so you can get started straight away with minimal code.
- Multi-itinerary Optimisation (MIO) API
- Distance Matrix API
- Batch & Reverse Geocoding
- Autosuggest API
- Spatial Data Services
To find out about Bing Maps' full API and feature list, get in touch with our team of mapping specialists. They'll be happy to talk through your use-case and recommend on pricing, maps API keys, licensing models, and usage limits.

Learn more about Bing Maps APIs
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.
It's easy to get started with a free Bing Maps API key
The Basic Bing Maps API key is for developers for test/dev purposes. There are restrictions on the number of cumulative billing transactions that you can use. Our team will be happy to advise on the best way to make use of your free API key.
A routing solution that calculates the best route possible based on a matrix of distance and travel time for multiple destinations. The routing API optimises across specific parameters including method of transportation such as driving, walking, or public transit, start and end time, and historical traffic. Distance Matrix helps solve the travelling salesman challenge by effective route planning, saving time, money and resources.
Top 5 reasons to use Bing Maps
Use Cases
Delivery route optimisation
Automate schedules for multiple field teams and optimise their routes across multiple destinations for improved performance including last mile.
Asset tracking
Track and monitor your fleet of vehicles, food delivery services, shipping containers, or mobile workforce in real-time. Get the current location on a map to improve performance and customer service.
Retail and eCommerce
Identify new retail locations based on demographics, warehouse and public transport locations. eCommerce sites use store locators, and validate customer addresses with geocoding.
Location Intelligence
Visualise rales results and other KPIs by location and analyse demographics, competitor analysis, and sales trends. Use custom thematic maps to build contextually relevant applications.
Bing Maps Licensing
There are different maps licensing plans and options depending on your use case.
- Distributor Program - this is for Independent Software Vendors (ISVs) or software developers that want to licence Bing Maps to embed in software packages or services to sell on to end users. This licensing option can be used across multiple customers using your application.
- Volume Licensing Program - this is for end users that want to licence Bing Maps for their own use.
Grey Matter is a global distributor of Bing Maps. Our experienced team will ensure you have the best maps licensing advice to remain compliant. We can provide you with guidance on best practice so you are charged for only what you need.
Why Grey Matter?
- As the Microsoft Bing Maps authorised global distributor, you have access to the world's most knowledgeable mapping team outside of Microsoft.
- Our experienced team will ensure you have the best licensing advice to remain compliant.
- We can provide you with guidance on best practice so you are charged for only what you need.
- Your technical questions can be promptly answered via our direct access to Microsoft.
- Our services team can consult on your infrastructure modernisation and security.
- You can get started building your solution with a Bing Maps key, get in touch with us to help set you up.
By submitting this form you are agreeing to our Privacy Policy and Website Terms of Use.


