Microsoft Bing Maps
Microsoft Bing Maps is the enterprise mapping platform for developers who want to build accurate and dynamic web or mobile geolocation services and solutions. From powerful logistics APIs to business intelligence and spatial data services, the feature set is developer-focused so you can get started straight away with minimal code.
We can answer your questions on Bing Maps API pricing, usage limits and licensing models, or get you started with a Bing Maps API key.
Complete the form and one of our Bing Maps specialists will get in touch to discuss your mapping use case.

Get started with Bing Maps today
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It's easy to get started with a free Bing Maps API key
The Basic Bing Maps API key is for developers for test/dev purposes. There are restrictions on the number of cumulative billing transactions that you can use. Our team will be happy to advise on the best way to make use of your free API key.
A routing solution that calculates the best route possible based on a matrix of distance and travel time for multiple destinations. The routing API optimises across specific parameters including method of transportation such as driving, walking, or public transit, start and end time, and historical traffic. Distance Matrix helps solve the travelling salesman challenge by effective route planning, saving time, money and resources.
Top 5 reasons to use Bing Maps
Use Cases
Delivery route optimisation
Automate schedules for multiple field teams and optimise their routes across multiple destinations for improved performance including last mile.
Asset tracking
Track and monitor your fleet of vehicles, food delivery services, shipping containers, or mobile workforce in real-time. Get the current location on a map to improve performance and customer service.
Retail and eCommerce
Identify new retail locations based on demographics, warehouse and public transport locations. eCommerce sites use store locators, and validate customer addresses with geocoding.
Location Intelligence
3D Maps can be used to understand the layout of a city to see how a new building might fit in or to investigate possible drone flight paths. The Maps SDK has full terrain data for the entire planet.
Bing Maps Licensing
There are different maps licensing plans and options depending on your use case.
- Distributor Program - this is for Independent Software Vendors (ISVs) or software developers that want to licence Bing Maps to embed in software packages or services to sell on to end users. This licensing option can be used across multiple customers using your application.
- Volume Licensing Program - this is for end users that want to licence Bing Maps for their own use.
Grey Matter is a global distributor of Bing Maps. Our experienced team will ensure you have the best maps licensing advice to remain compliant. We can provide you with guidance on best practice so you are charged for only what you need.
Why Grey Matter?
- As the Microsoft Bing Maps authorised global distributor, you have access to the world's most knowledgeable mapping team outside of Microsoft.
- Our experienced team will ensure you have the best licensing advice to remain compliant.
- We can provide you with guidance on best practice so you are charged for only what you need.
- Your technical questions can be promptly answered via our direct access to Microsoft.
- Our services team can consult on your infrastructure modernisation and security.
- You can get started building your solution with a Bing Maps key, get in touch with us to help set you up.
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