Live Event - 05 October 2022


Wednesday 5 October 2022, 8:30 am – 4:30 pm 



Microsoft Campus, Thames Valley Park, Reading, UK

We're very excited to be able to invite you to join us at Microsoft’s newly refurbished office in Reading. This fantastic location presents a unique opportunity to network with Microsoft speakers, as well as experts from the Grey Matter team and representatives from some of our most in-demand partners. 

Why attend?

ISV Partner Day is the only Microsoft-focused tech event in the UK dedicated to ISVs, SaaS providers, and application builders.

New for 2022, we’ve re-vamped our tracks to include Data and Infrastructure alongside the ever-popular Developer track. We hope you’re ready for an incredible line-up of speakers from Microsoft covering topics like:

  • Harness the Power of Data with Azure
  • Adopting the Azure Well-Architected Framework
  • Microsoft Business Intelligence, Data Analysis & Reporting
  • Microsoft Teams Integration & Application Development

ISV Partner Day is known for its buzz and community feel, and we can’t wait to soak up the atmosphere with you in October.

Tracks and agenda




Data Track
08:30 Registration


09:30-10:00 Keynote
Matthew Whitton (Grey Matter)


10:15-11:15 Discovering IoT

Stuart Jenkins
Senior Azure IoT Architect
Cloud Know How

Covering device selection, security & enrolment, give a brief explanation of Azure Sphere, discuss edge compute considerations, as well as data ingestion using Azure IoT Hub & Azure IoT Central and more.

This session will be packed full of insights and learning and will provide an overview of what’s possible with Azure’s IoT platform.

12:00-13:00 Harness the Power of Data with Azure

Taygan Rifat
Cloud Solution Architect

For any organization to succeed in a world of unprecedented uncertainty, a new level of agility is required. Core to that agility is the ability to quickly gain insights from data at any scale, power ultra-low latency applications that deliver personalized experiences, and empower all users in an organization, regardless of size. This requires a computing platform that provides limitless scale, performance, and possibilities for what can be achieved with data.

Join us for a whistle stop tour of Azure services within the data and artificial intelligence domain. The intent of this session is to attain a greater appreciation and understanding of the broad spectrum of capabilities on offer, from various database technologies, IoT, machine learning, and more, followed by a demonstration on the art of the possible with modern data architectures!

13:00-14:00 Lunch


14:00-15:00 Embed actional analytics everywhere with Power BI Embedded
Paul Henwood
Cloud Solution Architect Microsoft

Power BI Embedded Analytics enhances Power BI, enabling developers to embed stunning data visualizations in any platform, product, website, portal, or service. In this session, we will demonstrate how to get started with Power BI embedded and how you can quickly embed interactive reports and visualizations into your application. With the serverless architecture, you can automatically scale embedded analytics capabilities from a few to hundreds of thousands of users, without the need to build, set up and manage your own analytics information.


15:15-16:15 How to automate and optimise the delivery routes for packages across drivers
Clemens Schotte
Program Manager Microsoft Maps

In this talk, we will show you how to build a travel itinerary map with the Multi-Itinerary Optimization (MIO) API. This API delivers the necessary capabilities to create short, fast routes for various vehicle types and operations. The Multi-Itinerary Optimization (MIO) API automates building itineraries for multiple agents while optimizing their routes, saving travel time and distance.

Developer Track
08:30 Registration


09:30-10:00 Keynote
Matthew Whitton (Grey Matter)


10:15-11:15 Visual Studio
Liam Moat
Principle Customer Engineer

Visual Studio 2022 is here, and it’s amazing. With next level performance, support for modern app development, and enhanced personal & team productivity there is something for every developer. Join Liam to discover what’s new in the latest release of Visual Studio

12:00-13:00 DevOps & GitHub
Mike Ormond
Cloud Solution Architect Microsoft

Building modern, cloud-native software brings many challenges, not least the need to respond to customer demands faster than ever before; enter DevOps. DevOps is many things: automation, collaboration, ownership, feedback, continuous learning; all important aspects of a DevOps approach.

In this session we’ll look at features of the Microsoft platform designed to support and enrich the DevOps journey. Whether it’s planning, security, CI/CD, team collaboration or improving the developer experience there’ll be a demo for everyone.

13:00-14:00 Lunch


14:00-15:00 Accelerating Delivery into Azure: Infrastructure as code
April Edwards

Understand the capability of Infrastructure as Code that increases cloud deployment and reduces human error. There are many options available, we will review the different types of Infrastructure as Code to use when deploying to Microsoft Azure. In this session we will review your options and deploy into Azure using secure development practices that delivers a true end to end delivery in Azure.

15:15-16:15 Microsoft Teams Integration & Application Development
Jack Lewis
Cloud Solution Architect Microsoft

In this session you will learn all about how Teams Apps/Integrations work, and how to use the various interfaces that exist to surface an application's capabilities within the collaborative framework that exists inside Teams. This session will include technical information and demonstrations on how the various interfaces work, including; iFrames, chatbots & advanced bot integrations (such as messaging extensions/actions). It will also include guidance on how to work with the Graph API and Azure AD SSO for your app to provide amazing experiences for users when you build an app for Teams!

08:30 Registration


09:30-10:00 Keynote
Matthew Whitton (Grey Matter)
10:15-11:15 What is the Cloud Adoption Framework and how does it apply to me?
Richard Cheney
Cloud Solution Architect Microsoft

More customers and service partners are pivoting around the Cloud Adoption Framework, Well Architected Framework and opinionated Azure Landing Zone deployments for management and governance. Azure services such as Azure Lighthouse and Azure Private Link Service are blurring the boundaries between service integrators, ISVs and customers.

What does this mean for the deployment of your products into customer environments in a SaaS context?

12:00-13:00 Adopting the Azure Well Architected Framework
Luke Fussell
Cloud Solution Architect Microsoft

The Azure Well-Architected Framework enables you to build workloads with confidence, based on deep technical guidance that is actionable, simple to use, and helps you to identify areas of improvement to focus your workload optimization efforts. Find out more about the Well-Architected Framework and supporting tooling such as the Well-Architected Review.

13:00-14:00 Lunch


14:00-15:00 Microsoft Network Changes: Impact for ISVs
Chris Chandler

Microsoft is changing its Microsoft Partner Network programmes from October 2022. How will this affect your Microsoft Partner status and what will you have to do to make sure your business is still differentiating? This session will provide a summary of the changes that are due to come in to effect, and provide guidance on how to create a schedule for your business to make sure you’re in line to achieve Microsoft’s new designations.

15:15-16:15 Get started publishing solutions on Microsoft's Commercial Marketplace
Mike Ormond

Would you like to understand what it takes to publish your solution to a marketplace with four million monthly users? How to engage more customers, automate purchase and deployment? The Microsoft commercial marketplace is an online storefront where offers are listed and transacted to millions of users, Microsoft sellers, and resellers from organizations and agencies worldwide. You’re already using it, probably without realising it.

In this session we’ll answer the question “Why should I publish on the Microsoft commercial marketplace”, then focus on “How do I get started and what are the technical considerations?”. We’ll look at the different offer types, packaging and publishing solutions, pricing options, certification and more.



For over 40 years, NCC Group has been delivering software continuity assurance through the provision of market-leading escrow solutions. Their agile and robust Software Resilience services protect 14,000 customers in 135 countries throughout the development, supply and use of business-critical applications.


Acronis unifies data protection and cybersecurity to deliver integrated, automated cyber protection that solves the safety, accessibility, privacy, authenticity, and security (SAPAS) challenges of the modern digital world. With flexible deployment models that fit the demands of service providers and IT professionals, Acronis provides superior cyber protection for data, applications, and systems with innovative next-generation antivirus, backup, disaster recovery, and endpoint protection management solutions powered by AI.


ESET®, a global digital security company, protects 110+ million users around the world and is the #1 global endpoint security partner in the EU. ESET remains privately held and continues to be backed by 13 R&D centres worldwide, enabling them to deliver cutting-edge technological innovation for 30+ years.


Fast Lane is the world’s leading provider of multi-vendor IT and communications training courses, delivering tailor-made and industry accredited learning programmes to individuals and businesses across the globe. Working in conjunction with a multitude of prestigious technology corporations, we provide up-to-date learning solutions that can help IT professionals gain a deep understanding of a range of emerging technologies.

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Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling, and inspire entirely new categories of business. We believe everybody has a story to tell. Adobe Creative Cloud unleashes creativity so anyone can make whatever they want, wherever they want. Adobe also pioneered the paper-to-digital transformation with the invention of PDF and created Adobe Document Cloud so people can scan, edit, share and sign documents any time, anywhere.

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Lumilinks is a Cambridge based data science practice founded upon the expertise of some of the UK’s most renowned data scientists and statisticians. Our team combine different scientific disciplines, including statistics, physics, behavioural and computer science to enable us to solve the “hard to solve” problems. The science team at Lumilinks is led by Dr. Tim Drye, a former Data-IQ Data Scientist of the year and advisor to the UK’s Office for National Statistics (ONS). Our team of over 23 data scientists, analysts and data warehouse engineers, building transformative industry-leading applications enabling our customers to extract actionable insights

Microsoft Bing Maps is the enterprise mapping platform for developers who want to build accurate and dynamic web or mobile geolocation services and solutions. From powerful logistics APIs to business intelligence and spatial data services, the feature set is developer-focused so you can get started straight away with minimal code. It's one of the most widely used enterprise mapping services in the world, with free access to technical support, the geospatial platform and enterprise-grade mapping service is used by thousands of commercial and public sector customers and developers worldwide.


Business transformation is a critical—and ambitious—priority. Technology is pervasive, complex, and always changing. End users can be demanding, and organizations need constant access to an ever-expanding ecosystem of applications and infrastructure. The expectations for IT performance and availability are high, and the responsibility to deliver on those expectations rests squarely on technology professionals' shoulders. For more than 20 years, we’ve been committed to enriching the lives of the people and organizations we serve. We seek to understand their challenges and work diligently to deliver the solutions they need.


Intellek is the learning technology provider that is leading the charge for better digital adoption. Reducing help-desk enquiries, identifying skill gaps and improving digital proficiency has never been easier. Intellek has over 1,000 off-the-shelf eLearning modules specifically tailored to popular corporate applications. Whilst Intellek Deliver is the Digital Adoption Platform (DAP) that holds your user’s hand, until they decide to let go – sourcing, launching and delivering support, right in the flow of work and live in application.

ManageEngine is the IT management division of Zoho Corporation. They prioritise flexible solutions that work for all businesses, regardless of size or budget. ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Their 120+ award-winning products and free tools covers network and device management to security and service desk software, they bring IT together for an integrated, overarching approach to optimize your IT.

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We create world-changing technology that improves the life of every person on the planet. Intel put the silicon in Silicon Valley. For more than 50 years, Intel and our people have had a profound influence on the world, driving business and society forward by creating radical innovation that revolutionizes the way we live. Today we are applying our reach, scale, and resources to enable our customers to capitalize more fully on the power of digital technology. Inspired by Moore’s Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers’ greatest challenges.