Targeting Multiple Platforms buyers guide

The pressure for cross-platform development has never been greater. Windows remains important, but in scenarios other than tightly controlled corporate environments it is not enough; and even there the trend towards mobile and ‘bring your own device’, where employees can use their own computers, tablets and smartphones, means demand for non-Windows clients. Indeed the truth is that Windows is now running on a minority of client devices, with a larger share going to Android and Apple iOS devices.

This makes cross-platform development tools increasingly attractive. Single-platform tools are still important of course, and allocating dedicated development teams to each target platform may be the best approach for organisations with sufficient resources, although maintaining consistency between clients under such a regime is a problem. On the other hand, maximising the amount of shared code makes sense both for quality and economy, and there is an obvious appeal for tools which can target multiple platforms.

Read more about targeting multiple platforms.