Location Intelligence buyers guide

It wasn’t that long ago that we all used to carry A-to-Zs, road atlases and almanacs just to find where we wanted to go. We used to go to the RAC or the AA to get dot matrix printouts of directions every time we planned a family holiday or an important business trip. That’s all changed with the advent of online mapping services, and the ability to quickly get an up-to-date map with easy to follow directions on our desktop PCs or our mobile phones.

Mapping and geolocation are now important business tools and, with a new generation of CRM and service management tools, are being baked straight into our business processes. It’s no longer sufficient to post a link to Bing Maps or StreetMap – users now expect interactive mapping tools in their applications, both on the desktop and on the Web, and these maps are expected to be dynamic and responsive.

You can still write your own mapping tools, but it’s a lot easier to work with an existing framework, especially one that gives you access to regularly updated mapping material as well as the navigation features that users expect. Component and Web technologies mean that it’s possible to make these maps a seamless (or at least lightly branded) part of your application.

There’s a lot that can be done with the current generation of mapping tools. Companies like Dell are using them to change the way the company thinks about field service, giving operators in its internal call centres direct visibility of just where engineers vehicles are so that they can quickly reroute engineers to the most urgent calls. Maps power emergency services, and they can help your businesses too.

Read more about location intelligence.